Sponsored a child? Send us your presents by Mon 9th Dec | See drop-off points
Help us deliver Christmas for hundreds of children who would otherwise go without.
Through no fault of their own, over HALF A MILLION children across the UK are living in poverty and may wake up to NO PRESENTS and GO HUNGRY at Christmas.
Fighting child poverty over the festive season
There are more than four million children living in poverty in the UK right now, or to put it more bluntly, nine pupils in every class of 30.
More families, including those at work, are struggling to provide for their children and there will be so many young people waking up on Christmas Day without a present under the tree.
The Christmas Toy Appeal aims to stop this from happening to some of the children facing societal disadvantage in the UK today.
Christmas Day delivered to hundreds of children and families across the uk
Last year marked our most impactful Toy Appeal yet, as we delivered over 17,000 thoughtfully chosen gifts to underprivileged children across the UK.
Partnering with 28 local charities and caregivers, we provided children the chance to write letters to Santa and receive personalised gifts that matched their wishes—from clothes and toys to arts and crafts, as well as the season’s popular items.
Beyond gifts, we also supported families in making cherished memories by providing £24,000 worth of Christmas dinners. These meals gave parents and children the chance to come together around the table, enjoy a festive meal with all the trimmings, and create joyful memories that last long after the season.
This year, we launch our campaign in Birmingham, adding to the support we provide to children and families across, Liverpool, Manchester, Leeds and London.
How IT workS
We partner with local charities and carers to reach the families hit hardest with living conditions out of their control.
Through sponsorship, you simply select a child from our list based on their name, age and interest, whether it be a favourite toy, book or colouring set. Sponsors then wrap, label and deliver gifts to our offices in Manchester, Leeds, London and Liverpool where we host a festive-themed reverse grotto event.
Last year, thanks to the support of people and businesses around the UK, we collectively managed to provide 15,000 presents to 1,200 children nationwide, as well as 333 families with Christmas Dinner.
See the appeal in action
UPDATE
All of our Children have been given a Christmas morning!
And now we're giving them a festive afternoon with Christmas Dinner
If you didn’t get the chance to sponsor – or if you’re looking for ways to do ever more for the child you have supported – you can give a child and their family a Christmas Dinner for just £40 by sponsoring here…
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Christmas is a time for children to have fun and the thought of some not receiving any presents on Christmas Day is heartbreaking.
The Toy Appeal really is one of the most important things we do at the Foundation because it is a time when children facing societal disadvantage are forgotten the most.
Paul Cheetham-Karcz
CEO | SEDULO GROUP
Children sponsored - we've done it!
TARGET: 1,100 children in Manchester, London, Leeds. Liverpool and Birmingham
Unfortunately, the Sedulo Christmas Toy Appeal is needed now more than ever. This year, with your help, we are pledging to provide Christmas to 1,100 children facing societal disadvantage across the UK who ordinarily would wake up to nothing on Christmas Day.
Thank you to all of our individual and business sponsors so far
Without your support, initiatives like the Sedulo Christmas Toy Appeal cannot happen.
A huge thank to everyone who has given a child in poverty a Christmas Day so far…
A huge thank you to our Liverpool Toy Appeal partner, CEL Solicitors.
The Liverpool leg of our Christmas Toy Appeal would not be possible without the support of Jessica Hampson and the team at CEL Solicitors, so a huge thank you from us to every one of their team. You can learn more about CEL Solicitors below…
The Christmas Toy Appeal is a Sedulo Foundation initiative
The Sedulo Foundation is the result of years of working with our local communities to alleviate the devastating effect of poverty on children and young people across London and the north of England.
We work with regional charities and youth organisations to identify where and how we can make positive change for young people and collaborate to create maximum impact.
The Sedulo Foundation provides school essentials, food vouchers, seasonal gifts, and sanitary products delivered in conjunction with local partners. Every year, our appeals reach thousands of children experiencing societal disadvantage.
