The Sedulo #ChristmasToyAppeal is back!

Help us deliver Christmas for hundreds of children who would otherwise go without.

Through no fault of their own, over half a million children across the UK are living in poverty and may wake up to no presents at Christmas.

Fighting child poverty over the festive season

In 2020, despite challenging circumstances we were able to deliver over 4000 presents to 401 children across Manchester, Liverpool, Leeds and London. Sponsors, Sedulo staff, friends and charities combined to help children less fortunate than themselves.

This year, we must go bigger and welcome the return of our Reverse Santa’s Grotto, where all of the children of our team, sponsors and friends get the opportunity to hand over one of our present-filled sacks to Santa in order for him to take them to our supported families.

How does it work?

We partner with local charities and carers to reach those who are experiencing difficult circumstances or living conditions out of their control.

Our goal is to help families hit hardest at this time of year. Through sponsorship, supporters simply select a child from our list based on their name, age and interest, whether it be a favourite toy, book or colouring set. Sponsors then wrap, label and deliver gifts to our offices in Manchester, Leeds, London and Liverpool where we host a festive-themed reverse grotto event.

Giving back...

Giving back is an integral part of our culture, enabling us to create positive change in the communities we’re a part of, with the Christmas Toy Appeal just one way we give back each year.

We have been doing our Toy Appeal for over 10 years now and each year it gets bigger than the last. In almost all cases of the children we support, they wouldn’t be getting a single present on Christmas day if it wasn’t for this appeal, that thought is heart-breaking.

It’s an initiative I am very proud of, organising and distributing over 4,000 bespoke presents isn’t an easy task, and I would just like to thank all the clients and the team here at Sedulo for coming together to do something good in the community. In my opinion, all businesses should seek ways in which they can contribute to the communities they exist in, and this is just one of how we take our social responsibility seriously.
Paul Cheetham-Karcz
Managing Partner

Thank you to all of our individual & business sponsors so far...

Without your support, initiatives like the Sedulo Christmas Toy Appeal cannot happen.

A huge thank to everyone who has given a child in poverty a Christmas Day so far…