How it works



We did it! We've given Christmas presents and a Christmas morning to 1,000 children across the UK! And now we're going to give them a Christmas afternoon through Christmas Dinner...

The support this year has been overwhelming, to the level where we have had more sponsors step forward than children are available. The children our Toy Appeal supports have nothing, which means whilst their Christmas morning is made they will still go hungry for the rest of Christmas Day.

To combat this, and to give our sponsors, Sedulo team, clients and friends the opportunity to make a positive change we’re adding on the ability to provide a Christmas Dinner for a child in YOUR city!

Giving a child a Christmas in the Sedulo Christmas Toy Appeal couldn't be easier

All you need to do is…

...And then our elves get to work

Once all of the festivities are complete, Santa, his team of elves and our charities deliver the presents to the families the Christmas Toy Appeal supports across the UK ready for Christmas Day.

The need for the Christmas Toy Appeal this year is greater than ever, which is why we want to make it bigger and better than ever.

Without this support that you’re providing, under normal circumstances, these families will wake up on Christmas to find Santa hasn’t been to visit, so thank you in advance from ourselves and our supported charities and families.

What it means

See how the Sedulo Christmas Toy Appeal positively impacts the children, charities and sponsors involved…

Play Video

Thank you to all of our individual & business sponsors so far...

Without your support, initiatives like the Sedulo Christmas Toy Appeal cannot happen.

A huge thank to everyone who has given a child in poverty a Christmas Day so far…